The challenge here was to create a logo and ad campaign for a hat manufacturer that no one had heard of. Robert Wentworth (owner of Wentworth Hat Factory) enjoyed traditional hats, but thought they'd be more fun if they were not manufactured in the traditional color scheme. I spoke with him at length, and found out he was also an avid fisherman, so I we decided to tell his story in the ad.

I came up with the ad campaign, did the Photoshop work and created the logo. The logo was also a mixture of traditional shapes and fonts, but the colors and tagline I wrote (Good for Your Head.) The result is a memorable mixture of current and old school.

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