Vicious Vodka is a caffeinated vodka. The directive was to create something that the 25 year-old Orange County (Ca.) kids who own 40 thousand dollar trucks and still live with the parents would want to drink. I think we accomplished that mission.
The logo was designed back in 2006 for a company that had come out with a caffeinated vodka. This was a very new thing at the time. I designed/Art Directed the look of the bottles and the graphics (shown elsewhere on this site) on those bottles as well. This was done years before the HBO series, "True Blood," and I remember thinking they must have been inspired by the Vicious Vodka designs.