As an Art Director it's nice to have a talented team or a trusted partner on your staff. This brochure was definitely a team effort between myself and my brilliant Sr Designer, Mary Gagne at Total Spectrum Advertising.
Trespa International B.V. is a leading innovator in the field of architectural materials, recognized internationally as the premier developer of high lquality panels for exterior cladding, decorative façades, and interior surfaces.They work closely with architects, designers, installers, distributors and end users globally. Trespa’s focus is on product development, combining quality manufacturing technologies with intelligent solutions for architectural applications.
So when tasked with creating a unique-looking mailer, in a short window of time (as is always the case it seems) Mary and I had a quick meeting. We knew color blocks and shape of the actual physical piece were important. During the meeting Mary suggested this layout, and I loved it. It appears to be a single square piece of card stock at first glance, but it unfolds to create a five part "plus sign" shape. The beauty is as you unfold each panel you are presented with a before and after of each building.
Next I had to do phone interviews with the manager of each buidling who had recently received the Trespa treatment. Then I had to figure out how I wanted to present this story, write the copy, and fly to Davis Ca, Grand Rapids, Mi, drive to Cheyenne Wy, (because the plane arrived late in Denver so I needed to rent a car and get there before sunrise - which I did) and finally to Philadelphia, Pa to shoot the photography.
I awoke before dawn in a different hotel each morning to arrive at each location, set up the tripod and banged out as many photos from as many angles as I could during the golden hours.
When I arrived back in Southern California the next week, I selected and enhanced the best photos and handed them off to Mary. We did some last minute tweaks and revisions, and sent our efforts off to the client - who loved it. Then we packaged the job for production (including reply card, and a later "follow-up" mailer) and sent it to the printer
It's a simple straight forward message, created in a clever presentation.
So when tasked with creating a unique-looking mailer, in a short window of time (as is always the case it seems) Mary and I had a quick meeting. We knew color blocks and shape of the actual physical piece were important. During the meeting Mary suggested this layout, and I loved it. It appears to be a single square piece of card stock at first glance, but it unfolds to create a five part "plus sign" shape. The beauty is as you unfold each panel you are presented with a before and after of each building.
Next I had to do phone interviews with the manager of each buidling who had recently received the Trespa treatment. Then I had to figure out how I wanted to present this story, write the copy, and fly to Davis Ca, Grand Rapids, Mi, drive to Cheyenne Wy, (because the plane arrived late in Denver so I needed to rent a car and get there before sunrise - which I did) and finally to Philadelphia, Pa to shoot the photography.
I awoke before dawn in a different hotel each morning to arrive at each location, set up the tripod and banged out as many photos from as many angles as I could during the golden hours.
When I arrived back in Southern California the next week, I selected and enhanced the best photos and handed them off to Mary. We did some last minute tweaks and revisions, and sent our efforts off to the client - who loved it. Then we packaged the job for production (including reply card, and a later "follow-up" mailer) and sent it to the printer
It's a simple straight forward message, created in a clever presentation.
Front panel of the envelope the design was mailed in.
The unfolded "Before" panels.
The unfolded "After" panels.
The back panel of the envelope the design was mailed in.
Reply card - front
Reply card - back.
Unfolded follow up card - front.
Unfolded follow up card - back.