Ad Campaign, Logo design, Copywriting

Ad Campaign and logo develoment

The challenge here was to create a logo, ad copy and ad campaign for a hat manufacturer that no one had heard of. Robert Wentworth (owner of Wentworth Hat Factory) enjoyed traditional hats, but thought they'd be more fun if they were not manufactured in the traditional color scheme. I spoke with him at length, and found out he was also an avid fisherman, so I we decided to tell his story in the ad.

I came up with the ad campaign, did the Photoshop work and created the logo. The logo was also a mixture of traditional shapes and fonts, but the colors and tagline were aimed at a more modern audience. The result is a memorable mixture of current and old school charm.

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