Ad Campaign, Logo and Label Design

Ad campaign, logo design, label design for a craft beer.

Capitalizing on both the love of "Game of Thrones" and the craft beer trend, the makers of Dragon's Breath Ale asked me to help them create an identity for their new brew.
 
They wanted it to be fun, and to look as if it may have been created in medieval times - "by the cartoonists the MadMen would have used in the early sixties." I gave the illustration a sort of a "Fractured Fairy Tales" look, came up with the tagline, "Set the World on Fire" and they loved it so much they ordered tee shirts.

You may also like

Joe Oesterle Illustrations
2017
Contact: Joe@JoeArtistWriter.com
2016
Logo Design. More Corporate Style (mostly)
2016
Logo Design, Label/Packaging, Copywriting
2016
Brochures, Direct Mail: Ad Agency Work
2016
National Lampoon's Van Wilder Virtual Drinking Game
2016
POP, Photo design, In-Store Banners Whole Foods
2016
Direct Mailer, Brochure, Copywriting Ad Agency
2016
Idea Boards for New Packaging
2016
Hinano Beer: Label ReDesign, Vintage Collage, & Merch
2016
Back to Top